John Steven Vita Communications
  • Home
  • Menu
    • About
    • Services
      • Building Brand Awareness and Increasing Visibility
      • CEO Communications
      • Thought Leadership
      • Protecting your Reputation
    • Testimonials
    • Clients
    • Client Brand Building Examples
      • Harvard Business Review
      • The Wall Street Journal
      • Network TV Coverage
      • The Economist
      • B+E
      • LeaseCrunch
      • Colliers Real Estate
      • Sterigenics
      • Corcoran Expositions
      • Kaplan Professional Education
      • Genuine Scooters
      • TCompanies
      • College for Financial Planning
    • Case Studies
      • Making lemon aid from Enron lemons
      • Internal Controls
      • Stock Option Expensing
    • Contact
    • Blog
  • Home
  • Menu
    • About
    • Services
      • Building Brand Awareness and Increasing Visibility
      • CEO Communications
      • Thought Leadership
      • Protecting your Reputation
    • Testimonials
    • Clients
    • Client Brand Building Examples
      • Harvard Business Review
      • The Wall Street Journal
      • Network TV Coverage
      • The Economist
      • B+E
      • LeaseCrunch
      • Colliers Real Estate
      • Sterigenics
      • Corcoran Expositions
      • Kaplan Professional Education
      • Genuine Scooters
      • TCompanies
      • College for Financial Planning
    • Case Studies
      • Making lemon aid from Enron lemons
      • Internal Controls
      • Stock Option Expensing
    • Contact
    • Blog
Search

The danger in building a business with no mirrors

2/21/2018

0 Comments

 
Picture
If you are not careful, branding can be like quicksand – particularly when you create an image that you can’t live up to.  Far too many businesses fall in love with aspirational positioning, and in the process of chasing a new look, lose touch with the here and now.  It’s like there are no mirrors in the office and people believe what they want to believe.

Think of it this way: you are single and looking to date more.  So you join one of the online match making sites and post as your profile picture, not yourself, but a picture of George Clooney.  I can virtually guarantee an overflow of first dates, but can almost be 100% sure that the rate of second dates will fall dramatically. 

​I think the same danger exists when companies succumb to the sunshine talk from advertising, branding and PR agencies in developing new campaigns.  The agency may be well-intentioned – or looking to do whatever it takes to land/keep the business – but at some point, someone needs to hang up a mirror in the office.

0 Comments



Leave a Reply.

    Archives

    April 2021
    November 2020
    October 2020
    February 2018
    January 2018
    August 2017

    Categories

    All

    RSS Feed

  • Home
  • Menu
    • About
    • Services
      • Building Brand Awareness and Increasing Visibility
      • CEO Communications
      • Thought Leadership
      • Protecting your Reputation
    • Testimonials
    • Clients
    • Client Brand Building Examples
      • Harvard Business Review
      • The Wall Street Journal
      • Network TV Coverage
      • The Economist
      • B+E
      • LeaseCrunch
      • Colliers Real Estate
      • Sterigenics
      • Corcoran Expositions
      • Kaplan Professional Education
      • Genuine Scooters
      • TCompanies
      • College for Financial Planning
    • Case Studies
      • Making lemon aid from Enron lemons
      • Internal Controls
      • Stock Option Expensing
    • Contact
    • Blog