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  • Home
  • Menu
    • About
    • Offerings >
      • The importance of Media Training
      • Building Brand Awareness and Increasing Visibility
      • Protecting your Reputation
      • The importance of CEO Communications
      • Thought Leadership
    • Testimonials
    • Clients
    • Client Brand Building Examples >
      • Harvard Business Review
      • The Wall Street Journal
      • Network TV Coverage
      • The Economist
      • B+E
      • LeaseCrunch
      • Colliers Real Estate
      • Corcoran Expositions
      • Kaplan Professional Education
      • Genuine Scooters
      • TCompanies
      • College for Financial Planning
    • Case Studies >
      • Making lemon aid from Enron lemons
      • Internal Controls
      • Stock Option Expensing
    • Contact
    • Blog
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YOUR CART


Positive press coverage is the most impactful and cost effective way to build brand awareness and sell product

Before we go any further, we need to emphasize how having an overall communications strategy in place is critical before you go about the work of generating press coverage.  This strategy document is where you identify audiences that you want to reach, assess the current perception, articulate the desired perception (including challenges in moving to that desired perception) and developing an action plan to get there.  Lastly, metrics are needed that measure your progress.

If you don't have a communications strategy in place, we can work on that for you.  If you already do, let's talk about the next step, generating positive awareness. 

This can be done through a variety of means, depending on the audience you are trying to reach.  It could be social media, community affairs, governmental affairs and media relations.

While we have deep expertise in each area, m
edia relations is our bread and butter.  But it happens to be the hardest thing for a PR agency to do, getting their client stories into demographically compatible media outlets.

There are two critical parts to successful media relations  – knowing what makes something newsworthy, and being creative enough to make it newsworthy when it isn’t.  Our experience working in the media, plus more than 25 years generating coverage for clients, has resulted in coverage in most top national and international media outlets.  

But many times the best media outlets for your mission aren't always the list of the usual suspects - it could be that a local publication like Crain's Chicago Business or an industry trade publication might be more impactful than The Wall Street Journal.  But large or small, in the US or abroad, we've worked with most of them.  And if we haven't, not to worry, we speak their language.

Here's just some the outlets we have worked with to produce coverage: the Associated Press, BBC-TV, Bloomberg TV, Bloomberg, BusinessWeek, CBS This Morning, CNBC, CNN, Dow Jones, Forbes, Fortune, FOX Business, Harvard Business Review, NPR, Nightly Business Report, Parade Magazine, Reuters, CEO Magazine, Reuters TV, The Economist, The Financial Times, The Los Angeles Times, The New York Times, The Today Show, The Wall Street Journal and the Washington Post.  Plus foreign coverage in South Africa, Brazil, India, Spain, Australia and China.


Here's a list of more recent brand building for our clients:
 
CNN
  • Grant Thornton: Business optimism report
  • Europe knocks global confidence  
 
CNBC
  • These households can expect a tax increase under Biden
  • These two strategies may have helped Trump pay just $750 in federal taxes
  • Why third-quarter taxes are confusing for small businesses in the Paycheck Protection Program
  • ​Today is the first day of the payroll tax deferral. It’s complicated, here’s what we know
  • Homeowners, in foreclosure, will also face tax implications. What you should know
  • Vanguard investors may be filing taxes later than expected. Here’s why
  • Tax season is here! What you need to make it easy
  • Here are the winners and losers of the Trump tax cuts
  • Some weird tax breaks have become harder to claim
  • Tax deadlines are likely to change. Here’s what you need to know
  •  How to get your taxes in quickly and safely during the coronavirus pandemic
  • GOP HEALS Act gives some businesses a second shot at Paycheck Protection Program loans
  • Europe's business confidence is good: CEO 
  • Business optimism in G7 strengthening: CEO 
  • US Leads on Business Confidence: CEO 
  • Why Global Business Optimism Is Rising 
  • Are Women the Key to Success? 
  • Everyone is Worried About Regulation: CEO
  • Your Best Investment Bet: Developed Economies
 
Fox Business
  • Confidence in the Job Market 
  • Should there be a Single Bank Regulator?
  • CFOs Still Concerned About Companies 
  • Outsourcing Survey
 
The Harvard Business Review
  • Lots of Companies Still Have No Senior Executives Who Are Women
  • Building on a Hardware Store Education
  • Asian Leaders Value Creativity and Intuition More than Europeans Do
  • Give My Regrets to Wall Street (Commentary for HBR Case Study)
  • Tapping Hidden Opportunities in China’s New Tax Law

​The Financial Times
  • Grant Thornton taps Peter Bodin to be new chief executive 
  • Global Businesses R&D Plans Are At A Six-Year Low 
  • Uk And Irish Companies Most Optimistic In Eu 
  • China: Leaving Other Brics For Dust In New Index 
  • Em Wages: Belt-Tightening
  • Audit Oversight Body Makes Up For Lost Time
  • Appeal For Eu To Stick By Accountancy Reforms
  • Companies Count The Cost Of Arab Uprisings 
  • Latin America Shines In Business Survey 
  • A Single Standard For The World? 
  • Reality Is Set To Intrude On Principles
 
The Economist
  • A balancing act: Britain’s current-account deficit is at its narrowest since 2011
  • Peru’s roaring economy - Hold on tight
  • Redeemers of a macho society - Brazilian women are making remarkable progress, not least in business
  • Shining a light on the auditors - Making companies’ auditors more independent will be a tough task for regulators
  • Transfer policing - Big economies take aim at the firms running circles around their taxmen
  • New rules, same old paradigm - A plan to curb multinationals’ tax avoidance is an opportunity missed
  • You feeling lucky? Proposed measures against dodgy tax structures would be a big step forward
 
REUTERS
  • Accountants Grant Thornton Says New Eu Rules Spurring Competition
  • Mature Economies Still Offer Best Growth Prospects-Survey 
  • Analysis - U.S. Demands Overshadow Accounting Prize 
  • Us Urged To Bridge Accounting Body Cash Gap 
  • U.S. Accounting Pushback Seen As Temporary Delay
  • New Lease Accounting Rule Aims At Clearer View Of Company Health
  • Eu Lawmakers Water Down Accountancy Reform
  • New Lease Accounting Rule Aims At Clearer View Of Company Health
  • Eu Approves Rules To Shake Up Company Book-Keeping
  • Analysis - Knives Out For Auditors As Class Actions Go Global
 
THE WALL STREET JOURNAL
  • President Trump’s Tax Deductions—and Yours
  • The IRS Sets a Trap for Cryptocurrency Tax Cheats
  • Established Markets Boost Grant Thornton Revenue
  • Lease Accounting Changes May Trip Up Bank Loans 
  • The Big Number: Changes in Lease Accounting Rules Draw Closer
  • Companies are Running the Numbers on Potential Tax Inversions 
  • European Parliament Approves Mandatory Auditor Rotation 
  • Auditors Draw Some Clients Closer
  • Grant Thornton CEO on Proposal for a New Kind Of Auditor's Report
  • The Morning Ledger: What's the Sharpest Tool in the Fed's Toolbox?

​
"John Vita demonstrates his expertise in all areas of public relations,  He is a result-oriented, PR expert."

W. Clement Stone
Founder of the AON Corporation
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Here are just some of the press outlets that we have worked with
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