Thought leadership is not making another brochure or newsletter. It's about being first to market with a strong position that influences your audiences.
Only writers, printers and graphic artists need another brochure. How about a new idea? Thought leadership is not creating brochures or newsletters, but finding a strategic position that puts you ahead of your competitors in the minds of your clients, targets, recruits and influencers. It's about identifying a key issue of importance, and being first in the marketplace with a strong point of view, or coming in with a contrarian voice that takes the wind out of the sails of your competitors.
We have developed numerous effective thought leadership programs that have raised awareness through extensive media coverage and public affairs campaigns, creating positive impressions with regulators and elected officials, both in the US, and globally. These have included:
Please go to our case studies section to see some of these.
“John generates awareness and visibility that builds a brand and moves the needle...”
Senior Vice President, Marketing at Heidrick & Struggles